Wednesday, 29 February 2012

Ridley Scott's clever marketing: a TED Talk from 2023

How do you generate buzz for a film these days? Ridley Scott's team have come up with a great viral for his much anticipated Prometheus, released 1st June 2012. You will remember Weyland Yutani was the shadowy corporate entity that stalked behind the scenes in the Alien films. Now, Mr Scott is not branding Prometheus as an official prequel to that series but as a story that operates 'in the same universe'. What better way to suggest that than this TED Talks clip from the future starring a certain Peter Weyland.

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